The promotion of the Unveiling of the 811 Car was a campaign that encompassed multiple marketing mediums. The goal was to generate interest for the 811 Car's initial unveiling and for its encore debut in March 2017. Built by Paul Jr. Designs (PJD), the 811 Car was unveiled October 19th, 2016 at the Greater Chesapeake Damage Prevention Training Conference (GCDPTC) in Ocean City, MD.
The brand identity and logo design were created through a collaboration between the Creative Team's two designers. Subsequent aspects of the campaign were contributed to by additional team members, with everyone from the Director of Marketing to the Social Media Specialist getting their toes wet. Read more about the 811 Car here or check it out on Facebook.
Damage Prevention Professional (Winter 2017 and Fall 2016), The American Locator by Underground Focus (Volume 30 Issue 3), Minnesota Fire Chief (September/October 2016), Constructor magazine (September/October 2016), Louisiana One Call magazine (2016 Issue 3 and 4), Lone Star 811's The Maverick (September 2016)
